Non-profit “Guerilla Readers” prepared a 2010 calendar with nude pictures of Masaryk University “library studies” undergraduates, taken in the Moravian library. The calendar was supposed to popularize books, libraries and learning.
It became an instant hit, as it was sold out quickly and Guerilla Readers got a great press coverage. “Let’s start a tradition and become the Pirelli of libraries,” states the website of GR – I think you are looking forward to next year as much as I do. Here is a small gallery: